Website Design

Thomas owns search engine technology and our representatives are expert industrial website designers. 

• Is your website converting the quality traffic that is routed to your company?
• Do you have website tracking software, which helps you easily and accurately evaluate the usability and effectiveness of your website?
• What is usability and what determines the effectiveness of a website?

Understanding these issues is fundamental when updating or designing your custom-fit website if you want to convert quality traffic into business.

Your website is one of the most prominent indicators of your company’s professionalism and capabilities.  Your URL is on every business card and every brochure. Whether you drive traffic from ThomasNet.com or directly from the top search engines, whether you distribute print catalogs, advertise in the Thomas national or regional print directories,  run magazine or phone book ads, attend trade shows, it is visible on every marketing and advertising initiative. 

Your website is a funnel for all your marketing efforts.  If it does not provide the information a visitor is searching for, or if it provides the information but is not user friendly, you will probably lose the opportunity for business.

Top professionals in the graphic design industry know that professional images, logos and corporate identity make a difference in a visitor’s perception and the thought process involved in evaluating and choosing a competent new supplier. 

A website’s usability is defined as how intuitive and easily navigable it is for the visitors of your site to be able to identify your supplying capabilities and initiate or transact business with you through your preferred type of conversion?  

A conversion from your website is a potential customer picking up the phone and calling you, emailing you from a ‘contact us’ page, filling out a Request For Quote or ordering a stock product, downloading a CAD drawing or a .pdf file or a white paper or training manual, registering or simply reaching a desired destination page on your site, and many other options. 

If your content makes it obvious that you can fulfill the visitor’s need and you simplify the process for action, the conversion will follow.  We excel in these production capabilities.

In addition to designing your website for visitors it is also important to hire a website design company that will build your website architecture around search engine ranking criteria.  It is surprising how many website designers are good at designing a website using flash and frames, so that when the visitor gets there they are visually pleased, however a site designed using these methods has little or no chance of coming up on search engine results.  Therefore the only people that will get to your site are people you tell about it. 

If desired, we will build your website architecture around the fundamentals of search engine optimization.  This does not eliminate the need for hiring a professional SEO firm if that is your goal, for there is ongoing additional work that needs to be done to attain and maintain top ranking on the search engines.  Because ThomasNet is an industrial search engine under the “all the web” section if desired we will help you in this area of your internet marketing as well as long as you are a Thomas client. 

We will set up and provide training on website tracking software so that in addition to evaluating how much traffic you receive from each internet initiative you will also be able to monitor the path and conversion rates of visitors on your website; which will assist your ongoing evaluation of all your online marketing initiatives in regards to quality of visitors, not just quantity.

Our internet marketing, website design and tracking software help you bring in, convert and measure business.  It is important to integrate each aspect with the others to achieve performance excellence in them all.

If you are interested in learning more, we will be happy to have one of our representatives provide a free website audit and in-depth consultation.

Our evaluation process will help you clearly identify your Internet marketing goals, and since we do not charge for our consulting time, every dollar you invest will go toward the front line of redesigning your website in order to bringing in and servicing your customers.